How Do you Use LinkedIn to Find Great Accounting & Finance Candidates

On the prowl for quality finance and accounting candidates for your business? If you are like most recruiters, you are tapped into social media on a regular basis. Recent studies have shown that nearly 90 percent of all recruiters look to social media networks like LinkedIn to produce high-quality candidates both passive and active. In other words, LinkedIn can be a gold mine for any hiring manager.

So what is the secret to finding the best finance and accounting employees using LinkedIn? In the following article we will talk about ways to make the best use of LinkedIn and the staffing agencies that have a strong presence on LinkedIn for finding outstanding finance and accounting candidates.

1. Set up a branded presence as an employer of choice

If you haven’t already done so, be sure to create an employer Web page and or the profile of your recruitment team on LinkedIn. You’ll want to make sure that it is well branded with a positive look and feel so that financial and accounting candidates will be interested in learning more about you.

2. Create a company page with the latest financial jobs

Once you have developed your brand as an employer of choice, it’s important to create a central company recruitment page that features the latest financial jobs at your company. You can do this within LinkedIn or you can set up a page on your main company website with links to your LinkedIn job postings. Enable candidates the ability to apply for jobs using LinkedIn recruitment tools.

3. Use the advanced search feature on LinkedIn

Just like many social media networks, LinkedIn has a special advanced search feature built right in. Use this to search for financial and accounting candidates who meet certain criteria that your company is looking for. For example, you may want accounting and financial candidates who have at least five years of experience in the industry. Type in the word ‘mid-level’ as you search for a candidate of this status.

4. Connect with the best financial candidates via groups

High-performance financial candidates will likely be participating in industry groups on LinkedIn. You can either create your own groups on LinkedIn or you can become a follower of the most popular LinkedIn financial and accounting groups. Connect with candidates by sharing valuable content, job leads, and in commenting on the content of other participants. You can also follow specific financial and accounting thought leaders and then connect with the people in their networks.

5. Join accounting and finance groups for a variety of benefits

LinkedIn has done a great job of creating groups to connect like-minded people. Those groups provide outlets to learn a number from industry thought leaders. With people sharing similar interests in one area, that’s an easy way to connect to potential job candidates – both active and passive jobseekers. On top of those connections, you also can learn about the current topics in the industry from people on a local, regional or national scale.

Remember, LinkedIn can be a powerful way to find the best financial and accounting candidates in the industry. Use common courtesy and respect the people who use LinkedIn for networking purposes. If you have questions about hiring financial and accounting candidates, be sure to contact our network of recruiters in this space.

Casey Accounting & Finance Resources, a winner of Inavero’s Best of Staffing® Client Award for the second consecutive year, can help your company meet all of its financial staffing needs. Contact our award-winning team today to get started!

How to Get Your Accounting and Finance Credentials Noticed on LinkedIn

It’s true that working in the financial industry takes a lot of hard work, a strong education, and outstanding finance credentials. But all of this doesn’t matter if your LinkedIn profile is not getting noticed by the right recruiters. Why? Because 90 percent of all hiring companies are checking out finance and accounting candidates on LinkedIn and other social media platforms before calling them in for interviews.

As a serious contender, you might have an excellent LinkedIn profile that may be updated all the time, but it could still be hard to get it noticed. Here, we will discuss how to get your finance credentials noticed on LinkedIn so you can secure a solid job within the industry.

Tell Recruiters Who You Are

Right off the bat, make sure you tell recruiters who you are so they do not have to guess what you do for a living. Use keywords related to your financial profession in your headline so it is picked up by search engines. The headline is the first part of your LinkedIn profile that recruiters notice, so make sure it counts.  Make sure you include your e-maill address, so it is easy for recruiters to reach out to you.

Validate All Claims Made on LinkedIn

If you make any claims about your financial background on your LinkedIn profile, be sure to validate all of them with strong recommendations. The recommendations should come from trusted sources, such as former employers, mentors, professors and co-workers who know you well and know your body of work. If you work independently in finance, you can acquire recommendations from clients.

Use LinkedIn’s Publishing Platform

LinkedIn offers a publishing platform that you should take advantage of if you want recruiters to notice your financial credentials. By writing articles and publishing them through LinkedIn’s publishing platform, you will be able to develop thought leadership within your industry. Make sure you write articles about your profession so recruiters who are looking for financial candidates can find your expertise on LinkedIn and then browse your profile.

Write a Top-Notch Summary

As with your headline, your summary on LinkedIn must include keywords related to the financial industry. If possible, write the summary in first person because it comes across better to recruiters. The summary should be no shorter, and no longer, than two sentences. After the two sentences, make sure the summary has a “proficient in” list that talks about your strongest skills.

Provide Examples

When writing a financial LinkedIn profile, make sure you provide examples of all claims made on your profile. For example, if you said you helped an employer save money, make sure the amount is mentioned in your profile. This helps recruiters understand what it is you accomplished at your job and how it helped the company. Also, write down how you saved the money in as descriptive a way as possible.

It is imperative that your LinkedIn profile is as strong as possible when searching for a financial job because it will help in the long run. Recruiters use LinkedIn more and more these days to find the best candidates, so be sure you follow the tips above to get noticed and invited to an interview.

Casey Accounting & Finance Resources, a winner of Inavero’s Best of Staffing® Client Award for the second consecutive year, can help your company meet all of its financial staffing needs. Contact our award-winning team today to get started!