It’s true that working in the financial industry takes a lot of hard work, a strong education, and outstanding finance credentials. But all of this doesn’t matter if your LinkedIn profile is not getting noticed by the right recruiters. Why? Because 90 percent of all hiring companies are checking out finance and accounting candidates on LinkedIn and other social media platforms before calling them in for interviews.
As a serious contender, you might have an excellent LinkedIn profile that may be updated all the time, but it could still be hard to get it noticed. Here, we will discuss how to get your finance credentials noticed on LinkedIn so you can secure a solid job within the industry.
Tell Recruiters Who You Are
Right off the bat, make sure you tell recruiters who you are so they do not have to guess what you do for a living. Use keywords related to your financial profession in your headline so it is picked up by search engines. The headline is the first part of your LinkedIn profile that recruiters notice, so make sure it counts. Make sure you include your e-maill address, so it is easy for recruiters to reach out to you.
Validate All Claims Made on LinkedIn
If you make any claims about your financial background on your LinkedIn profile, be sure to validate all of them with strong recommendations. The recommendations should come from trusted sources, such as former employers, mentors, professors and co-workers who know you well and know your body of work. If you work independently in finance, you can acquire recommendations from clients.
Use LinkedIn’s Publishing Platform
LinkedIn offers a publishing platform that you should take advantage of if you want recruiters to notice your financial credentials. By writing articles and publishing them through LinkedIn’s publishing platform, you will be able to develop thought leadership within your industry. Make sure you write articles about your profession so recruiters who are looking for financial candidates can find your expertise on LinkedIn and then browse your profile.
Write a Top-Notch Summary
As with your headline, your summary on LinkedIn must include keywords related to the financial industry. If possible, write the summary in first person because it comes across better to recruiters. The summary should be no shorter, and no longer, than two sentences. After the two sentences, make sure the summary has a “proficient in” list that talks about your strongest skills.
When writing a financial LinkedIn profile, make sure you provide examples of all claims made on your profile. For example, if you said you helped an employer save money, make sure the amount is mentioned in your profile. This helps recruiters understand what it is you accomplished at your job and how it helped the company. Also, write down how you saved the money in as descriptive a way as possible.
It is imperative that your LinkedIn profile is as strong as possible when searching for a financial job because it will help in the long run. Recruiters use LinkedIn more and more these days to find the best candidates, so be sure you follow the tips above to get noticed and invited to an interview.
Casey Accounting & Finance Resources, a winner of Inavero’s Best of Staffing® Client Award for the second consecutive year, can help your company meet all of its financial staffing needs. Contact our award-winning team today to get started!