What people think about your company can make a big difference when you’re trying to attract the best talent. Bad reviews, negative ratings, and complaints from customers are easy to discover online and anybody searching for information about your company will usually find these statements and pages first. If you have disgruntled employees or employee satisfaction is relatively low, there’s also a good chance that some are posting negative reviews online or sharing negative information with friends, family members and future co-workers.
Here are some things to consider when monitoring your online brand.
What Does Your Company Look Like to Potential Employees?
Jumping on Google to do a basic keyword search and looking at the results on the search engines can make it easier for you to understand what a prospective employee might see if they were interested in your company. Negative reviews and ratings from employees on Glassdoor may appear at the top of search engine results pages, which means potential employees may have a biased view of what working at your company is really like. Take some time to disarm some of these reviews, if you can, by posting follow-up messages and making sure all profiles about your company are filled out accurately.
What Are You Doing to Promote Company Culture and Values?
Is your human resources department being proactive to promote company culture and values, or is it difficult for people to figure these things out from your website and marketing materials? Make sure you are taking extra steps to convey your core values and culture through your website, email marketing, and any correspondence related to the hiring process.
How Do People Learn About Available Jobs?
How easy is it for people to learn about available jobs with your company? If you’re not advertising jobs on your website or making updates on social media about available positions, you may be missing out on attracting a pool of quality candidates. Take the time to write up compelling job descriptions and information about your company that gets posted on all the major, reputable job sites and is also in the hands of a staffing firm. Staffing firms can be especially helpful for matching you with the right candidates and ensuring your company is presented in the best possible light.
What Are Employees Saying Online?
Websites such as Glassdoor, Indeed and Vault list information about different employers, including salary listings and responses from survey respondents. If your company has garnered many reviews from employees, this will attract the attention of prospective employees interested in learning more about the company from an insider’s perspective. Take the time to review what is being said about you in detail and consider making internal improvements, if needed. Encourage happy employees to post positive reviews to outnumber the negative posts.
Your company’s online brand can make a difference when trying to attract top talent. Working with a Chicago financial staffing firm like Casey Accounting & Finance Resources can help you find top talent and get you the professional representation you need.