The Impact of Employer Brand on Recruiting

Your employer brand plays a significant role in the types of employees you hire. When you clearly display your culture, staff, office, job openings, and other relevant information, candidates are better able to determine whether they see themselves working for you. In order to attract and retain the best talent, you must align your recruitment marketing plans with the professionals you want to hire. Currently, this includes millennials and Generation Z, as they comprise the majority of the workforce.

Here are three key strategies to focus your employer brand on recruiting millennials and Generation Z.

Revitalize Job Descriptions

Turn your job descriptions into compelling stories that engage your brand. Begin with a paragraph on how your company is changing the world. Then, create a paragraph about your team. Next, share how the open role contributes to the team and helps the company make an impact. Then, include details about the culture and location. Finally, link to your values, team site, video testimonials, and other supporting evidence showing why candidates want to work for your organization.

Involve Social Media  

Use social media to promote your brand. Since younger job seekers actively use social platforms when looking for work, be sure to advertise your openings on YouTube, Instagram, Facebook, and LinkedIn. These are the sites most commonly used by millennials, and Generation Z. Posting on social media validates the messages you send into the world. For instance, if you say your company values innovation, you can back it up with tweets about the tools you are developing, Instagram photos of your innovations, and video case studies on YouTube, Facebook, and LinkedIn.

Make Over Your Career Site

Overhaul your career site, so it is engaging, compelling, and mobile-friendly. Because younger job seekers go straight to the companies that are hiring, you need an authentic narrative to draw them in. For instance, include employee stories, photos, and videos of your office space. Also, share your company’s origin, story, mission, vision, and values. Plus, detail how you support staff with competitive compensation, benefits, and growth opportunities. Additionally, make your career site the hub of your social platforms, video content, job postings, company news, and other relevant information.

Targeting Young Accounting & Finance Professionals

Your employer brand has a significant impact on the employees you bring aboard. Because millennials and Generation Z make up the majority of the workforce, you want to cater to their interests when promoting your brand. This includes using social media to advertise openings, revamping job descriptions to make them more enticing, and overhauling your career site, so candidates want to work for you. When job seekers visualize themselves as part of your team, they are more likely to apply for a role.

When the time comes to hire accounting and finance professionals, partner with Casey Accounting & Finance Resources. We are dedicated to excellence through education and investing in our staff, so we provide the highest quality of performance for our clients. Learn more today.

Now is the Time to Develop Your Recruiting Strategy During High Unemployment

In March, our work world was hit by a tornado called COVID-19. In the blink of an eye, we went from the challenge of recruiting during a 3% unemployment rate to furloughing employees, establishing work-from-home policies, embracing more technology for virtual meetings and other activities, and leading our teams with calm during a crisis.

As we talk with clients and other hiring managers, it’s clear you have your hands full adjusting and adhering to the new company and government policies and scrambling to create work environments that will minimize or prevent the spread of the virus.

As some states begin to loosen Stay Home policies and your company begins to bring employees back into the office, the last thing you might be thinking about is needing a strategy for recruiting during high unemployment. After all, won’t there be plenty of candidates to choose from?

True, but not necessarily a good thing. Let’s look at a few of business consultant Bridget Miller’s thoughts in a recent HR Daily Advisor article about recruiting during high unemployment:

  • Individual vacancies may have a higher number of applicants than usual, which may mean it will take more time to qualify applicants.
  • There may be more unqualified applicants than usual, as more people are looking for quick work to replace lost jobs. This may also mean that recruiting costs are unexpectedly higher than anticipated due to the extra work involved.
  • As time progresses, more and more applicants may have extended periods of unemployment. This does not necessarily mean they’re not great candidates for the job.
  • Skills gaps may persist, even with higher unemployment levels. This can be a frustration for employers that wish more applicants automatically meant more skills to choose from—but it may not.

Rethinking Your Recruiting Strategy

What is different this time is that COVID-19 isn’t going away which means this is unchartered territory. There are more obstacles to overcome beyond just recruiting to fill positions.

Our team has decades of recruiting experience under our belts and we have seen these cycles before. Each time we guide our clients in developing dynamic strategies and processes to bring on new talent quickly. We are positioned to overcome this latest obstacle. Let us help you implement a clever recruiting plan that sails across this new recruiting environment.

If you would like to connect and discuss further, please get in touch with our recruiters. We are happy to share our successes and strategies and welcome the chance to work with you.

Should You Rehire a Former Employee?

In today’s competitive hiring climate, you may consider rehiring a former employee. Also called a boomerang employee, this type of candidate may be more attractive than other candidates. You already know their work style, performance level, and fit with company culture. Although knowing whom you’re hiring may seem advantageous over bringing aboard an entirely new person, the former employee might be bringing along baggage that could affect their performance. In this case, you’d be better off hiring a brand-new person.

Consider these points when deciding whether to hire a boomerang employee.

Potential Cost Savings

You might spend less money rehiring a former employee. You won’t need to invest as much time vetting and interviewing them. Plus, you already know whether the person is a good culture fit. Since the former employee understands your products/services, policies, and processes, they need less time for onboarding. They may bring additional skills, experience, and ideas that require less training to perform their job duties. Because boomerang employees tend to stay longer, they’re typically more engaged and productive than a brand-new hire would be.

Issues to Consider Before Rehiring

Before deciding whether to rehire a former employee, consider the circumstances surrounding their exit. Why did they leave? Was it personal or family-related, lack of room for advancement, or an educational opportunity? Whatever the reason, it may be a factor if you rehire the former employee. What were their strengths and weaknesses? Along with reviewing the person’s file, talk with former managers and coworkers to gain insight into the person. There may be outstanding accomplishments or adverse personal qualities to consider. Why does the former employee want to return? They may have had time to develop new skills that can benefit your organization. Or, the person could be between jobs

Keys to Successful Rehiring

If you decide to rehire a former employee, follow your standard interview and hiring process. Ensure the person has the knowledge, skills, and experience required for the position. Ask interview questions as you would for any other candidate. Find out why the former employee left their most recent employer, why they want to return to your organization, and how they can benefit your team.

Consider Rehiring a Former Employee

Bringing aboard a boomerang employee may be in your best interest. Since they already understand your company culture, processes, procedures, and offerings, they need less time to acclimate. A former employee’s new skills, knowledge, and experience can add value to your team. Before rehiring, think about whether the person left on good terms, what their strengths and weaknesses were, and why they want to return.

If you need help recruiting accounting and finance candidates, turn to Casey Accounting & Finance Resources. As your trusted partner, we can find direct-hire, temporary, temp-to-hire, or contract workers who will excel with your organization. We also provide resume screening, background checking, and testing. Let us know how we can help you today.