Because passive candidates are well-compensated and passionate about what they do, they have no desire to look for a job. Since they are always adding to their skill set, experience level, and accomplishments, passive candidates have employers and recruiters actively pursuing them. To stand out among all the others, you need to show passive candidates what you have to offer that others do not and how working for you will benefit them. Here are four ways to attract passive candidates.
1. Focus on Company Branding
Cultivate a brand that markets your company as a choice employer. For instance, focus on what makes employees choose your business over all others. Point out your flexible schedule, extensive employee benefits, stock options and competitive compensation. Mention remote work options, bonuses, professional development, and opportunities for advancement. Ask current and former employees to write company reviews on websites such as Glassdoor. Work toward being placed on top lists and other independent review articles that show your business in a positive light.
2. Engage on Social Media
Use social media to engage with followers. For instance, search for and qualify passive candidates on LinkedIn. Use their profile information to determine whether they possess the skills, experience, and qualifications you are looking for. You may even come across links to candidates’ websites or online portfolios. You also can participate in LinkedIn Groups in your industry to engage with potential candidates and introduce them to opportunities. Additionally, you can use LinkedIn Recruiter to target your search and reach out to passive candidates. Along with LinkedIn, you can create and share content, including job openings and company information, on Facebook, Twitter, and Instagram. Your followers can share content with their networks, promote your information, and encourage others to work for you. You may respond to comments and interact with potential candidates to build relationships and encourage interest in employment.
3. Ask for Employee Referrals
Encourage your employees to provide referrals. Because people typically associate with like-minded individuals, your best workers should be able to recommend other top performers. Also, since people enjoy working with others they know, referrals are more likely to accept an interview. They have greater access to insider information about company culture, job responsibilities, and other pertinent details that may help them during the interview. You may even create an employee referral program that rewards both parties when a successful hire has been employed for a specific length of time.
4. Search Your Database
Use your database to search for past candidates who may be interested in a job change. If they interviewed with you before, they should know about the company, department and culture. Candidates also may have gained skills and experience that can benefit your business. Those who were treated well and impressed with your company will be more open to working with you.
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