Your employer brand plays a significant role in the types of employees you hire. When you clearly display your culture, staff, office, job openings, and other relevant information, candidates are better able to determine whether they see themselves working for you. In order to attract and retain the best talent, you must align your recruitment marketing plans with the professionals you want to hire. Currently, this includes millennials and Generation Z, as they comprise the majority of the workforce.
Here are three key strategies to focus your employer brand on recruiting millennials and Generation Z.
Revitalize Job Descriptions
Turn your job descriptions into compelling stories that engage your brand. Begin with a paragraph on how your company is changing the world. Then, create a paragraph about your team. Next, share how the open role contributes to the team and helps the company make an impact. Then, include details about the culture and location. Finally, link to your values, team site, video testimonials, and other supporting evidence showing why candidates want to work for your organization.
Involve Social Media
Use social media to promote your brand. Since younger job seekers actively use social platforms when looking for work, be sure to advertise your openings on YouTube, Instagram, Facebook, and LinkedIn. These are the sites most commonly used by millennials, and Generation Z. Posting on social media validates the messages you send into the world. For instance, if you say your company values innovation, you can back it up with tweets about the tools you are developing, Instagram photos of your innovations, and video case studies on YouTube, Facebook, and LinkedIn.
Make Over Your Career Site
Overhaul your career site, so it is engaging, compelling, and mobile-friendly. Because younger job seekers go straight to the companies that are hiring, you need an authentic narrative to draw them in. For instance, include employee stories, photos, and videos of your office space. Also, share your company’s origin, story, mission, vision, and values. Plus, detail how you support staff with competitive compensation, benefits, and growth opportunities. Additionally, make your career site the hub of your social platforms, video content, job postings, company news, and other relevant information.
Targeting Young Accounting & Finance Professionals
Your employer brand has a significant impact on the employees you bring aboard. Because millennials and Generation Z make up the majority of the workforce, you want to cater to their interests when promoting your brand. This includes using social media to advertise openings, revamping job descriptions to make them more enticing, and overhauling your career site, so candidates want to work for you. When job seekers visualize themselves as part of your team, they are more likely to apply for a role.
When the time comes to hire accounting and finance professionals, partner with Casey Accounting & Finance Resources. We are dedicated to excellence through education and investing in our staff, so we provide the highest quality of performance for our clients. Learn more today.