On the prowl for quality finance and accounting candidates for your business? If you are like most recruiters, you are tapped into social media on a regular basis. Recent studies have shown that nearly 90 percent of all recruiters look to social media networks like LinkedIn to produce high-quality candidates both passive and active. In other words, LinkedIn can be a gold mine for any hiring manager.
So what is the secret to finding the best finance and accounting employees using LinkedIn? In the following article we will talk about ways to make the best use of LinkedIn and the staffing agencies that have a strong presence on LinkedIn for finding outstanding finance and accounting candidates.
1. Set up a branded presence as an employer of choice
If you haven’t already done so, be sure to create an employer Web page and or the profile of your recruitment team on LinkedIn. You’ll want to make sure that it is well branded with a positive look and feel so that financial and accounting candidates will be interested in learning more about you.
2. Create a company page with the latest financial jobs
Once you have developed your brand as an employer of choice, it’s important to create a central company recruitment page that features the latest financial jobs at your company. You can do this within LinkedIn or you can set up a page on your main company website with links to your LinkedIn job postings. Enable candidates the ability to apply for jobs using LinkedIn recruitment tools.
3. Use the advanced search feature on LinkedIn
Just like many social media networks, LinkedIn has a special advanced search feature built right in. Use this to search for financial and accounting candidates who meet certain criteria that your company is looking for. For example, you may want accounting and financial candidates who have at least five years of experience in the industry. Type in the word ‘mid-level’ as you search for a candidate of this status.
4. Connect with the best financial candidates via groups
High-performance financial candidates will likely be participating in industry groups on LinkedIn. You can either create your own groups on LinkedIn or you can become a follower of the most popular LinkedIn financial and accounting groups. Connect with candidates by sharing valuable content, job leads, and in commenting on the content of other participants. You can also follow specific financial and accounting thought leaders and then connect with the people in their networks.
5. Join accounting and finance groups for a variety of benefits
LinkedIn has done a great job of creating groups to connect like-minded people. Those groups provide outlets to learn a number from industry thought leaders. With people sharing similar interests in one area, that’s an easy way to connect to potential job candidates – both active and passive jobseekers. On top of those connections, you also can learn about the current topics in the industry from people on a local, regional or national scale.
Remember, LinkedIn can be a powerful way to find the best financial and accounting candidates in the industry. Use common courtesy and respect the people who use LinkedIn for networking purposes. If you have questions about hiring financial and accounting candidates, be sure to contact our network of recruiters in this space.
Casey Accounting & Finance Resources, a winner of Inavero’s Best of Staffing® Client Award for the second consecutive year, can help your company meet all of its financial staffing needs. Contact our award-winning team today to get started!