How to Sell Your Company to a Prospective Candidate

When it comes to attracting top talent for your company, things are so competitive in the market that you need to put out all the stops to impress the most qualified candidates. Convincing a strong candidate that your company is the best option for their career will not be easy, but if you can do it, your company will reap the benefits immensely.

Explain What Sets The Company Apart

In order to sell your company, you will need to have plenty of information at the ready for the candidate. You need to explain what is happening at the company right now and how it is working towards meeting its goals. You need to explain the corporate culture, why a prospective employee would want to work at your company and how the open role will impact all of the above. You should also provide the candidate with the short-term and long-term goals of the company and how the open position fits into those plans.

Showcase The Opportunities Of The Open Position

The next thing you need to do is provide the candidate with information about the job. Be as specific as possible when telling the candidate what the job responsibilities will be so they can fully understand what they are getting themselves into if they accept an offer of employment.

You should also discuss the goals of the position. Provide goals that can be met in 30 days, 60 days, 90 days and beyond. Let the candidate know how he or she will fit into the current team and why the company needs to fill the position. You need to be as honest about this last part as possible. If the previous employee was promoted, fired or left for another company, the candidate deserves to know.

Share A Strong Benefits Package

All prospective job candidates want to know what their compensation and benefits will be prior to accepting an offer of employment. When you call a candidate to offer him or her a job, be prepared to discuss salary, benefits, vacation time, potential for raises, time period for promotion and much more. Once you offer up all of this information, you should allow the candidate time to think about what they have been offered. Let them consider the offer for a period of 48 hours so they can speak with a spouse or do a little more research about your company.

Selling your company to a prospective candidate does not have to be impossible. When you can sell your firm to a qualified employee, it makes the process of finding and retaining top talent much easier.