What Candidates Are Looking for When Job Hunting in the New Year

Job seekers are expecting a lot from employers in the coming year. You need to begin preparations now, so you offer what candidates are looking for. If not, they will turn to your competition for jobs instead.

Make sure you offer these key things for job seekers in 2022.

Diversity and Inclusion

Job seekers want to work for companies that prioritize hiring and honoring people with different backgrounds and abilities. It is important that candidates see themselves represented within an organization before they decide to apply. They also want to know that their unique talents and strengths will be celebrated and rewarded. If this is not the case, applicants will look elsewhere to find a workplace that values feeling like an important part of the team.

Transparency

Candidates want to see that management and leadership make business decisions in line with the company mission. Applicants want to understand why a company is hiring for a new role, expanding to a new location, or acquiring another business. Because job seekers desire to work for an organization whose vision and values are similar to theirs, candidates want to understand the direction the company is going in. Transparency builds trust, which contributes to high performance. If applicants feel they are not being given enough information about an organization, they will look elsewhere for employment.

A Top Candidate Experience

Job seekers expect ongoing communication throughout the recruitment process. They need to know that their application was received, where they are at in the process, and what the next steps are. Applicants also appreciate guidelines as to what to expect and when they should hear from you by. Otherwise, your star applicants are likely to apply with companies that provide a better candidate experience.

Opportunities for Advancement

Applicants want the ability to move up within an organization. Because career growth is so important, candidates need to work with managers who support their upward mobility. This includes offering training, coaching, mentoring, stretch assignments, cross-training, and other ways to add to skill sets. If you do not clarify career paths within your organization, job seekers will apply with other companies.

Begin Planning Your Accounting and Finance Staffing Needs

Job seekers place a high value on issues like transparency and diversity, and inclusion. They also want a top candidate experience and opportunities for advancement. Providing what applicants desire can mean the difference between hiring the best talent or settling for less.

When planning for your upcoming accounting and finance staffing needs, be sure to include Casey Accounting & Finance Resources. We have vetted professionals ready to help your business move forward in 2022.

Candidate Ghosting: What to Do When This Happens to You

Ghosting can happen at any point in your recruitment process. Candidates might not show up for interviews, respond to job offers, or follow up with you. Perhaps they lose interest in your company or accept an interview or job elsewhere. In any case, you need to figure out why candidates leave your recruitment process without a word and how you can resolve the issue.

Here are three steps you can take when ghosted by a candidate.

Follow Up

Contact candidates by their preferred communication method to see why they did not move forward in your recruitment process. Let them know they are welcome to pursue other opportunities; you simply would like an update on whether they still are interested in working for you. If you do not hear back, send an email with a survey link asking for feedback about your company. If the candidate had a bad experience, they are more likely to share details in an email than over the phone. Use the information you receive to improve your recruitment process.

Review Your Recruitment Process

Find ways to improve your recruitment process. For instance, be sure you are connecting with each candidate from the start. This includes reaching out several times throughout each stage to keep each candidate informed about where they are in the process and what to prepare for next. Also, use different touchpoints to share your company’s story and provide a feel for its culture. Also, maintain transparency in every interaction. This involves setting clear expectations throughout the hiring process and following up. Additionally, make sure your interview process is as short as possible. This includes taking out unnecessary steps and clarifying each person’s role to avoid redundancy. Plus, use recruitment marketing tools to create detailed performance reports that demonstrate candidate engagement in real-time. This shows where in your recruitment process candidates tend to stop moving forward. Use the data to improve this part of the process.

Improve Your Candidate Experience

Determine how you can enhance your candidate experience. For instance, use your employer brand to show the advantages of working for your organization. Also, set up personalized email campaigns focused on your company culture and impact in the community. Additionally, let your chosen candidates set and/or change their interview times to fit their schedules. This increases the odds of candidates meeting with you.

Contact a Recruiter

Candidate ghosting is becoming increasingly common. When candidates decide not to move forward in your recruitment process, follow up with them. Ask for feedback on why they decided to pursue other opportunities. Use what you learn to improve your recruitment process and candidate experience.

To avoid being ghosted by accounting and finance candidates, talk with Casey Accounting & Finance Resources. We have a deep network of accounting and finance professionals with the skills and qualifications needed to enhance your team. Talk with a recruiter today.

When’s the Last Time You Reviewed Your Candidate Experience?

Your candidate experience is a vital piece of your recruitment process. It’s how applicants view your brand during the hiring process. From your job description to a final offer, the candidate’s entire experience affects how potential employees feel about you as an employer they want to work for. This influences whether a candidate accepts or declines your job offer and how they convey your brand to other professionals. Since the candidate experience heavily impacts the level of talent you hire, you need it to be as positive as possible.

Consider these areas when reviewing your candidate experience.

Company Reputation

How does your company’s reputation compare to competitors’ and other company’s reputations? Candidates often take to social media to discuss their interview experiences. Many share how a negative interview experience led them to change their mind about an organization or position they liked. These candidates may recommend not working for a business they had a bad experience with. Conversely, a positive interview experience can encourage candidates to work for a company they may not have been interested in.

Job Descriptions

How accurately do your job descriptions represent the role and key details? Since your job descriptions are what encourage candidates to apply with your company, they need to be as straightforward and easy to read as possible. Include a clear explanation of the position, responsibilities, salary, benefits, perks, and company culture. Use bullet points, lists, and bold formatting to draw attention to the most important information.

Interview Process

Is your interview process as short and engaging as possible while providing the information needed to make a hiring decision? When calling candidates to set up interviews, let them know what to expect from the process. This includes whom they will speak with and how long it will take. During the interview, provide a full introduction to the company and culture. If you’re able to meet in person, give a tour of the office. Introduce each candidate to potential teammates. Leave time to answer questions. Maintain communication throughout the entire interview process, so candidates know where they’re at and what the next steps are. Keep in mind that candidates are evaluating you and the organization as much as you are evaluating them.

In this time of coronavirus and with many working remotely, consider creating a virtual tour video of the office space or photos that demonstrate the company environment and culture.

Job Offers

How well do you personalize each job offer? Rather than using email, deliver the news over the phone. This helps immerse the candidate in company culture. For candidates who aren’t extended a job offer, send a personalized email encouraging them to apply for roles in the future. They’ll be more inclined to share a positive impression of your organization and encourage others to work there.

Enhance Your Candidate Experience

Your candidate experience impacts the employees who want to work for you. Providing a positive experience filled with communication, clarity, and efficiency increases your odds of securing the level of talent needed to move your company forward.

When the time comes to find accounting and finance professionals, look no further than Casey Accounting & Finance Resources. We focus on understanding your business and goals, then match you with candidates to help achieve them. Learn more today.