Your candidate experience is a vital piece of your recruitment process. It’s how applicants view your brand during the hiring process. From your job description to a final offer, the candidate’s entire experience affects how potential employees feel about you as an employer they want to work for. This influences whether a candidate accepts or declines your job offer and how they convey your brand to other professionals. Since the candidate experience heavily impacts the level of talent you hire, you need it to be as positive as possible.
Consider these areas when reviewing your candidate experience.
How does your company’s reputation compare to competitors’ and other company’s reputations? Candidates often take to social media to discuss their interview experiences. Many share how a negative interview experience led them to change their mind about an organization or position they liked. These candidates may recommend not working for a business they had a bad experience with. Conversely, a positive interview experience can encourage candidates to work for a company they may not have been interested in.
How accurately do your job descriptions represent the role and key details? Since your job descriptions are what encourage candidates to apply with your company, they need to be as straightforward and easy to read as possible. Include a clear explanation of the position, responsibilities, salary, benefits, perks, and company culture. Use bullet points, lists, and bold formatting to draw attention to the most important information.
Is your interview process as short and engaging as possible while providing the information needed to make a hiring decision? When calling candidates to set up interviews, let them know what to expect from the process. This includes whom they will speak with and how long it will take. During the interview, provide a full introduction to the company and culture. If you’re able to meet in person, give a tour of the office. Introduce each candidate to potential teammates. Leave time to answer questions. Maintain communication throughout the entire interview process, so candidates know where they’re at and what the next steps are. Keep in mind that candidates are evaluating you and the organization as much as you are evaluating them.
In this time of coronavirus and with many working remotely, consider creating a virtual tour video of the office space or photos that demonstrate the company environment and culture.
How well do you personalize each job offer? Rather than using email, deliver the news over the phone. This helps immerse the candidate in company culture. For candidates who aren’t extended a job offer, send a personalized email encouraging them to apply for roles in the future. They’ll be more inclined to share a positive impression of your organization and encourage others to work there.
Enhance Your Candidate Experience
Your candidate experience impacts the employees who want to work for you. Providing a positive experience filled with communication, clarity, and efficiency increases your odds of securing the level of talent needed to move your company forward.
When the time comes to find accounting and finance professionals, look no further than Casey Accounting & Finance Resources. We focus on understanding your business and goals, then match you with candidates to help achieve them. Learn more today.