3 Tips to Make Your Job Descriptions Stand Out

Part of hiring top talent involves creating an effective job description. Crafting an engaging, inclusive job description brings a range of highly qualified candidates into your pipeline. Combining details about the position, required skills, and competencies, and insight into company culture is key to presenting a role to job candidates.

Consider these three tips to create stand-out job descriptions.

Include Engaging Details

Craft up to four sentences about the major job functions, how the role contributes to company objectives, and why the position is important to both the business and society in general. Focus on how the role either helps make people’s lives better or solves existing business or social problems. Include invitational language such as “Join a creative team of… dedicated to…” to maximize interest. Sprinkle in keywords that candidates may be searching for. Avoid extreme language such as “best of the best” or “world-class.”

Emphasize Growth and Development

Use five to seven bullets to describe key job functions. Or, group two or three bullets under bigger categories, such as “technical skills” or “management skills.” Include the potential for advancement and how a candidate’s achievements can contribute to career progression. Show why candidates should be excited about your organization and the transformations taking place in your industry. Share what your business is doing within the industry, how technology makes it happen, and how working in the position can increase a candidate’s growth and development. For instance, “We anticipate growth beyond 25 percent this year.” Your objective is to attract goal- and action-oriented candidates who can move your organization forward.

Promote Company Culture

Ensure candidates will fit in and enjoy working with your team by emphasizing company culture. A candidate who’s a good culture fit typically will be more engaged and productive long-term than a candidate who isn’t a good fit. Highlight the benefits, bonuses, and perks your organization has to offer. This may include flexible schedules, remote work opportunities, or happy hour Fridays. Include photos, graphics, videos, and other multimedia in your job ads to attract diverse candidates.

Find Stand-Out Accounting & Finance Candidates

Making your job descriptions stand out encourages top talent to work with you. Gaining insight into how job responsibilities benefit the company and society encourages candidates to want to work for you. Focusing on growth and development, along with company culture fit, makes your organization a prime place for employment.

Turn to the experienced consultants at Casey Accounting & Finance Resources to find the talent you need when you need it. We provide innovative and creative solutions that exceed expectations to help achieve company goals and objectives. Get started with us today.