Your Top Brand Ambassadors Are Your Internal Employees

Employee brand ambassadors bring your company much credibility. Having individuals with firsthand insight into your organization promote your business adds transparency and relatability to your brand. 

What a Brand Ambassador Is 

A brand ambassador is an individual who tried and loves your products/services enough to say amazing things about them. The ambassador has expertise in your market and appeals to almost everyone. An authentic brand ambassador is highly credible because they promote products/services based on the value and benefits they receive. The ambassador may be called on in various situations to share their experiences with others, such as in advertising campaigns and pitching stories to reporters as a means of building a company’s brand. 

Benefits of Employees as Brand Ambassadors 

An employee brand ambassador helps humanize your brand. An effective ambassador brings a strong media following and solidifies your reputation. A top ambassador promotes your brand through word of mouth both online and in person to increase sales. The more employee brand ambassadors you have, the more followers you gain, and the greater your reach. This increases the size of your customer base.   

How to Encourage Employees to Be Brand Ambassadors 

Get to know each employee’s values, strengths and aspirations. If your business is new, let your employees try your products/services for free. They will enjoy the perk and raise awareness for your business. Teach your employees how to create and build connections with prospects and customers inside and outside the company. Encourage your ambassadors to develop marketing ideas and gather feedback from customers. Ask them to post about your products/services, talk about your company whenever possible and attend trade shows to promote your business.   

How to Promote Brand Ambassador Online Reviews 

Encourage your employee brand ambassadors to write online reviews. Share the message you want to convey to job candidates. Include the top qualities you want ambassadors to focus on when writing about what it is like working for your company. Ask your employee brand ambassadors to post photos from company events, lunch with colleagues or other events that communicate a positive work environment. Request that ambassadors post videos sharing their stories in their own words that convey your mission and company culture.       

How to Measure a Brand Ambassador’s Effectiveness 

Look at how many individuals view their posts and engage with their content. Study sales numbers before and after your brand ambassador started work to see whether sales are coming from the market segments the ambassador should be targeting.   

Connect with a Leader in Finance and Accounting Staffing 

Find top accounting and finance professionals in the Chicago area by connecting with Casey Finance and Accounting Resources – an award-winning financial staffing agency in Chicago.  

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Casey Accounting & Finance Resources Wins Inavero’s 2018 Best of Staffing Client and Talent Awards

Rolling Meadows, Illinois and Pleasanton, Calif. –  Casey Accounting & Finance Resources (www.caseyresources.com), an industry leader in the recruitment of Accounting & Finance Professionals for direct hire and contract placements, announced today they have won Inavero’s Best of Staffing® Client and Talent Awards for providing superior service to their clients and job seekers. Presented in partnership with CareerBuilder, Inavero’s Best of Staffing winners have proven to be industry leaders in service quality based entirely on ratings by their clients and the employees they’ve helped find jobs. Less than two percent of all staffing agencies in the U.S. and Canada have earned the Best of Staffing Award for service excellence. This is the fifth consecutive year Casey Resources has won the Client Satisfaction award achieving Diamond status with Inavero. Casey has received the Talent Satisfaction award for three consecutive years.

Focused on helping companies find the right people for their job openings, Casey Resources received satisfaction scores of 9 or 10 out of 10 from 75% of their clients and 88.5% from their job candidates, significantly higher than the industry’s average. Clients and job seekers of the winning agencies are more than twice as likely to be completely satisfied with the services provided compared to those working with agencies that were not winners.

“Outstanding service has always been a priority for our staff,” comments Patricia Casey, president of the Arlington Resources division of Cornerstone. “We are privileged to work with our clients to find the best staffing solutions for their business needs and honored to receive this distinction for the last five years.”

Casey Resources was acquired by Cornerstone Staffing Solutions, one of the largest staffing firms in America, in December 2017 and operates as an independent division of Cornerstone. Cornerstone Staffing Solutions has won the Inavero Best of Staffing® Client Award for three consecutive years.

“To earn this distinction as a leader in service excellence for five consecutive years reinforces the team’s vision to provide long-term value and exceptional experiences for its clients. I’m very proud of the enthusiasm and drive these employees demonstrate every day to earn the distinction of being one of the very best in the staffing industry,” comments Steven Drexel, president and CEO of the Cornerstone family of companies.

“With a tight labor market and growing economy, finding the right recruiting partners is critical to success,” said Inavero’s CEO Eric Gregg. “Best of Staffing winners prove they can provide consistently remarkable service to their clients and job candidates, and I couldn’t be more proud to feature them on BestofStaffing.com.”

To review testimonials from Casey Resources’ clients and job candidates, please visit https://www.bestofstaffing.com/agencies/casey-accounting-finance-resources/.

About Casey Accounting & Finance Resources

Casey Accounting & Finance Resources was founded in 1975 by Robert Casey. The company offers a “boutique style” approach to recruiting, talent selection and staffing of Accounting and Finance Professionals to the greater Chicago area.  As a nationally accredited, best in class recruitment firm, the staff is well networked in the HR community, tenured and industry certified: Illinois CPA Society, Society of Human Resources Management, the Human Resources Management Association of Chicago, the Society of Human Resources Professionals, the Northwest Human Resources Council, the Illinois Search and Staffing Association and the National Association of Personnel Services.  The company has been awarded Inavero’s Best of Staffing® acknowledgement for Client Satisfaction in 2014, 2015, 2016, 2017 and 2018, as well as Best of Staffing® – Talent Satisfaction for 2016, 2017 and 2018.  Visit Casey at www.caseyresources.com.

More About Cornerstone Staffing

Cornerstone Staffing Solutions is among the largest staffing firms in America and received Inavero’s Best of Staffing® Client Award in 2016, 2017 and 2018. Since 2003, Cornerstone has grown from a neighborhood staffing provider to a national firm that employs thousands of people at hundreds of companies from coast to coast. The Cornerstone family of companies also includes Dallas, Texas-based Rightstone (www.rightstone.com), and Chicago, Illinois-based Arlington Resources, Inc. (www.arlingtonresources.com) and Casey Accounting & Finance Resources (www.caseyresources.com). Providing candidate searching and job placement for administrative, industrial, technical, sales and transportation positions, Cornerstone truly is where talent and jobs meet. Visit Cornerstone at: http://www.cornerstone-staffing.com.

About Inavero
The Inavero team administers more staffing agency client and talent satisfaction surveys than any other firm in the world, reporting on more than 1.2 million satisfaction surveys from staffing agency clients and job seekers each year. Committed to delivering ongoing value to the industry, Inavero is proud to serve as the American Staffing Association’s exclusive service quality partner.

About Best of Staffing

Inavero’s Best of Staffing® Award is the only award in the U.S. and Canada that recognizes staffing agencies that have proven superior service quality based entirely on ratings provided by their clients and job candidates. Award winners are showcased by city and area of expertise on BestofStaffing.com – an online resource for hiring professionals and job seekers to find the best staffing agencies to call when they are in need.

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What Can You Do to Show Past Success in Your Accounting Career?

When searching for your next accounting position, you want to demonstrate ways you provided value for previous employers and how you can do so for your next employer. You will set yourself apart from the competition and come closer to landing your new role.  

Give Statistics on Your Accomplishments 

Your key performance indicators (KPIs) are what show how you add value to an organization. For example, to measure your timeliness, focus on time to process invoices/transactions/payments, percent of financial reports submitted on time or days to close the books and sign off the month/year. To measure your quality, focus on your percent of accuracy in transactions/payments, percent of collection rate of outstanding amounts or percent of audit recommendations implemented. General measurements may include your percent of tasks finalized on time, percent of internal procedures updated or percent of processes optimized.   

Demonstrate Your Commitment to Professional Development 

Employers want to know you value keeping current with changes in the accounting industry, learning new skills and taking the initiative to help both your career and the company. For example, show you use the most current accounting software to ensure the organization’s financial operations are both easily done and compliant with all laws and regulations. Subscribe to professional blogs and publications to stay updated on accounting trends. Continuously learn about new accounting techniques and changing guidelines and business laws from the FASB and updated tax forms and rates from the IRS. Remain aware of new accounting techniques in financial institutions, including fee structures and account offerings, that impact how companies manage their liquid capital and investments. Participate in professional associations such as the AICPA, IMA or IIA for self-study courses, live web events, group study options, conferences, and training modules to stay current on regulations, GAAP and IFRS policies.    

Provide Recommendation Letters 

Potential employers will gain more insight into your background and capabilities than they would by calling a former employer’s HR department. Ask two former managers and two former colleagues to create an endorsement for your skills and experience. Have them include their title and a brief background to show they were in a position to determine your good fit with the organization. Request the writers include the number of years you worked for the company, specific examples of your accomplishments, and your credentials and awards. Ask the writers to mention your professional qualifications and which traits and skills make you qualified for the role you want. Have the writers show that you were a valuable contributor and left on good terms.  

Find Your Next Accounting Position Through a Staffing Industry Leader 

Find your next accounting position through Casey Accounting & Finance Resources, an award-winning financial recruiter in Chicago! 

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Observations Regarding the January 2018 Employment Situation

“January 2018 was a solid month, reassuring in that it eliminated any anxiety that may have been caused by December’s below trend performance. The unemployment rate remained constant for the fourth consecutive month at 4.1 percent suggesting that the tight labor market may not be contracting as quickly as expected. Moreover, the labor force participation rate also remained constant for the fourth consecutive month, at 62.7 percent. The most encouraging metric in the report was the improvement in average hourly earnings which grew at a year-overyear rate of 2.9%, the highest rate since April of 2009. While one month does not make a trend, this is a long-awaited step in the right direction.”

To read more: check out the full report here:

January 2018 Employment Report