Your talent brand consists of what your employees think, feel and share about working for your company. Because your talent brand significantly impacts your recruitment results, you need to ensure your talent brand portrays the appropriate messages about working for your organization. As a financial services company, here are four benefits of determining what your financial talent brand says about you.
Control Company Reputation
Manage your talent brand by controlling your company’s reputation as much as possible. Monitor what’s being said about your organization on Glassdoor, CareerBliss and other review sites. Set up alerts so you can stay on top of newly posted reviews. In addition, watch your ratings on salary and advancement to see if they need attention. Furthermore, encourage happy employees to share their experiences. Plus, respond to negative reviews with positive comments.
Engage Passive Candidates
Because these highly skilled workers comprise the majority of the workforce and enjoy maximizing company contributions, you need to position your company as a rewarding place to work. Since candidates use Glassdoor to learn more about roles, salaries, culture and reviews, you need to actively add photos, videos, summaries and other branding tools to portray a positive image, monitor what’s being said about your company and positively respond to negative reviews. You can also use Google Analytics to attract passive candidates. Ensure you monitor what your most effective inbound recruiting channels are, such as social media, email or organic searches; which pages candidates enter on and leave from; how much time is spent on a page and on your entire site; and what your bounce rate is to determine ways you can improve.
Generate Employee Referrals
What employees say about their company has significantly more impact on job candidates than what employers say about working for their company. Happy employees can tell their families, friends and colleagues about what makes your company great; share your latest company news, reports and open roles; and encourage others to work for you. Also, because top performers typically associate with other top performers, you have an excellent candidate pool to draw from. Furthermore, you’ll gain additional insight into candidates’ background and reasons why they’re an excellent fit for a position. Referrals typically report greater job satisfaction and remain loyal to your company longer because they received detailed information about the role and your organization before being hired.
Ensure the financial increases, benefits, perks and advancement opportunities guaranteed during recruitment are continually fulfilled. Also, encourage employee input in all areas, including how to more effectively manage their department, streamline business operations and move the company forward.
Work With a Top Financial Recruiter
For assistance with finding top accounting and finance professionals, contact Casey Accounting and Finance Resources and work with an award-winning financial recruiter in Chicago.