Do You Know Your Company’s Online Brand Can Be the Difference?

What people think about your company can make a big difference when you’re trying to attract the best talent. Bad reviews, negative ratings, and complaints from customers are easy to discover online and anybody searching for information about your company will usually find these statements and pages first. If you have disgruntled employees or employee satisfaction is relatively low, there’s also a good chance that some are posting negative reviews online or sharing negative information with friends, family members and future co-workers.

Here are some things to consider when monitoring your online brand.

What Does Your Company Look Like to Potential Employees?

Jumping on Google to do a basic keyword search and looking at the results on the search engines can make it easier for you to understand what a prospective employee might see if they were interested in your company. Negative reviews and ratings from employees on Glassdoor may appear at the top of search engine results pages, which means potential employees may have a biased view of what working at your company is really like. Take some time to disarm some of these reviews, if you can, by posting follow-up messages and making sure all profiles about your company are filled out accurately.

What Are You Doing to Promote Company Culture and Values?

Is your human resources department being proactive to promote company culture and values, or is it difficult for people to figure these things out from your website and marketing materials? Make sure you are taking extra steps to convey your core values and culture through your website, email marketing, and any correspondence related to the hiring process.

How Do People Learn About Available Jobs?

How easy is it for people to learn about available jobs with your company? If you’re not advertising jobs on your website or making updates on social media about available positions, you may be missing out on attracting a pool of quality candidates. Take the time to write up compelling job descriptions and information about your company that gets posted on all the major, reputable job sites and is also in the hands of a staffing firm. Staffing firms can be especially helpful for matching you with the right candidates and ensuring your company is presented in the best possible light.

What Are Employees Saying Online?

Websites such as Glassdoor, Indeed and Vault list information about different employers, including salary listings and responses from survey respondents. If your company has garnered many reviews from employees, this will attract the attention of prospective employees interested in learning more about the company from an insider’s perspective. Take the time to review what is being said about you in detail and consider making internal improvements, if needed. Encourage happy employees to post positive reviews to outnumber the negative posts.

Your company’s online brand can make a difference when trying to attract top talent. Working with a Chicago financial staffing firm like Casey Accounting & Finance Resources can help you find top talent and get you the professional representation you need.



Quiet Personality? Loud Workplace? Here’s How to Be Successful

If you’re an introvert by nature and prefer to work alone, finding the right fit in the modern workplace can be a challenge. People who are quiet, reserved, and introspective may seem like they don’t get along with others, but that is usually far from the truth. These types tend to thrive when they have their own space but can do well in a group setting with some self awareness and self confidence.

Use the following tips to be successful in the workplace if you are an introvert.

Be Prepared for Meetings

If the idea of being singled out in a meeting or having to give a presentation makes you nervous, make sure you’re prepared. Review documents and materials that will help you give an intelligent response if you do end up getting asked a question during the meeting. Ask for an agenda from the meeting organizer so you know what to expect. Being well prepared for meetings can make it easier for you to get through those few hours with minimal stress and anxiety.

Learn to De-Stress in Any Situation

Anxiety and tension can make your work days a little more stressful. If you have a hard time relaxing and staying focused at work, take the time to de-stress using natural methods and techniques. Take deep breaths before a meeting, make sure you get to work early so you aren’t getting anxious about being late to the office, and try and stay focused in the middle of workplace conflicts. If you work in a very loud work environment, use headphones or take breaks when things get stressful, so you don’t feel too stressed out all day long.

Be Confident in Your Abilities

Be confident in your strengths and continue to build your skill set, nurturing your talents and appreciating the unique qualities you bring to the table. People will see results no matter what your personality type may be — you don’t necessarily have to be the loudest or most visible person in the office to do a great job. Stay focused on what you do best, don’t feel threatened or intimidated by colleagues, and do what you can to contribute at your best level.

Get Connected

You don’t have to struggle all by yourself in an office setting. Build an alliance of people who have similar personality traits as you, so that you can spend time together and develop camaraderie with your co-workers. Share an encouraging word with other introverted co-workers and build trust. Make a sincere effort to get to know people and don’t be afraid to speak up and share your ideas. Your friend will be able to support you during meetings and may even put in a good word for you when you are looking for a promotion.

If you need help navigating the modern workplace or are looking for career opportunities in the accounting and finance field, talk to some of the top financial recruiters in Chicago by contacting Casey Accounting & Finance Resources today.